Channel Format


 TV Audience Share*

Women 16+ | 25.2% (ITV Group)

TV Advertising Share

46% (ITV Group)

Launch Date



General programming

Entertainment and lifestyle from the UK and US, featuring real lives and people. Audience target: more female skew.

Detailed programming

  • ITVBe is an entertainment and lifestyle channel celebrating real lives. 
  • It is the home of The Only Way Is Essex (TOWIE), real housewives from the US. 
  • Lifestyle, cooking programmes with over 100 hours of new commissions. 




* = January-June 2015
** = January-December 2014

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