For an audience between 25 and 55 years old, ITV4 is absolutely men-oriented: its programmes offer a high affinity with the male population.

Channel Format


 TV Audience Share*

Men 16+ | 19.4% (ITV Group)

TV Advertising Share**

46% (ITV Group)

Launch Date



General programming

A full range of programs, sports coverage, and movies focused on adult males

Detailed programming

  • Docutainment/Reality formats: World's Wildest Videos, River Monsters, Border Security USA.
  • Movies: Rocky series, Lethal Weapon, Tango and Cash, Police Academy, American Gangster, A Clockwork Orange.
  • Sports: Africa Cup of National Live, Tour de France, UEFA Europa League, Premiership Rugby, French Open.

Value to advertisers

  • High affinity with the male population (# % affinity vs. Male 16+) enabling a good match between advertisers and viewers.
  • Very competitive entry prices.

* = January-June 2015
** = January-December 2014

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