Upmarket and women-oriented: ITV3 offers a high-end market audience thanks to a range of sophisticated narrative-driven programmes targeted towards Adults, ABC1 Adults and Housewives.

Channel Format


 TV Audience Share*

Women 16+ | 25.2% (ITV Group)

TV Advertising Share**

46% (ITV Group)

Launch Date



General programming

With perennially popular drama titles and a strong focus on detective and crime series -both old and new - plus additional movie breaks, ITV3 targets the desirable 35+ upmarket audiences.

Detailed programming

  • Crime series: Hearbeat, Foyle's War, Midsomer Murders, A Touch of Frost, Agatha Christie's Marple, Endeavour, Vera, Lewis, Scott & Bailey, Wire in the Blod
  • Medical series: Doc Martin
  • Other drama: Downton Abbey, Murder She Wrote, Cold Blood
  • Police procedural & legal drama: Trial and Retribution, Law & Order: UK

Value to advertisers

  • 38 programmes have attracted over a million viewers on ITV3 so far this year (12 during the World Cup Period) Midsomer Murders was the top programme which got 1.6M and a 7% share on the 4th of June, making it ITV3’s 3rd highest audience ever.
  • 2nd non terrestrial leader:
    • 2nd best audiences for non terrestrial channels, just behind ITV2.
    • Impact volume growth of +32% for 2010 (rank#1), and same path for 2011.
  • High fidelity on watched programmes.

* = January-June 2015
** = January-December 2014

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