ITV2 sustains a fun-loving, younger audience by offering a dedicated programming with the trendiest shows in UK.

Channel Format


 TV Audience Share*

Adults 16-34 | 19.3% (ITV Group)

TV Advertising Share**

46% (ITV Group)

Launch Date



General programming

Scripted comedy, drama, movies and entertainment for 16-34s!

Detailed programming

  • Reality Shows: Big Reunion, Magaluf Weekender, Britain’s Got More Talent, I’m a Celebrity - Get me out of here NOW!
  • Musical show: X Factor USA 
  • Sitcom: Benidorm
  • Scripted reality: The Only Way Is Essex
  • Cooking dating show: Dinner Date
  • Comedy & game shows: Celebrity Juice, You've Been Framed!, Tricked, Plebs, Viral Tap
  • UK series: CockRoaches
  • Game show: Release the Hounds

Value to advertisers

  • Nation’s number one digital channel in all time and prime time for both individuals and Housewives with children. Biggest audiences of the non terrestrial channels.
  • Great coverage among 16-34s.
  • Trend setter channel with its own original material and brand extensions (The Xtra Factor and Britain’s Got More Talent).
  • A great interactivity with Facebook and Twitter thanks to a real online network.

* = January-June 2015
** = January-December 2014

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