Since its inception in 1990, RTL 4 has grown into the biggest commercial TV station in the Netherlands.

Channel Format


TV Audience Share*

 Adults 20-49 | 18.9%

TV Advertising Share**


Launch Date




A programming grid consisting of strong daytime and access line-up (daily soaps, talk shows and life style magazines) and home of the biggest entertainment formats (cooking shows, local and US series, docutainment talent and game shows...).

  • Strong daytime & access line-up: daily soaps (Goede Tijden Slechte Tijden), talk shows & magazines (RTL Boulevard) 
  • Week-end daytime - Carlo & Irene: Life 4 You
  • Home of the biggest entertainment formats (Weet Ik Veel, The Voice, Holland’s Got Talent)

Value to advertisers

  • Established market leader.
  • Able to deliver biggest breaks and best coverage.
  • Innovative channel approaching various topics (cooking, talk shows, game contests, homemade fiction etc…) one can relate to.

* January-September 2016 (prime time)
** January-August 2014

Your contact

Do you need some information ? Your local contact can help you:

Contact us

An ageless fade


RTL Nederland: Entering the “media-free” era

See all