Vitaya is a well-known channel on the Flemish TV market which has been a part of the IP Network offer since October 2010 and targets women.

Channel Format


TV Audience Share*

PRP 18-54 | 5.9%

TV Advertising Share**


Launch Date



General programming

Programming grid features mainly locally produced shows as well as re-runs of the best Dutch programmes, series and magazines. Vitaya stays in touch with cooking shows as well as lifestyle magazines (the latest trends about decoration, beauty tips, travels and so on!).

Detailed programming

  • Zeg ja tegen de Bruidsmaand (Say yes to the bride month), a month dedicated to th brides with docutainment, movies and documentaries on the wedding theme: De Jurk, Four Weddings, Don't Tell The Bride 
  • Soap: Sturm der Liebe
  • Cooking Shows: Top Chef, Cupcake Wars, My Kitchen Rules, Gordon Ramsay's Ultimate Home Cooking
  • Series: Waking the Dead, Desperate Housewives, Crossing Jordan
  • Reality: Kirstie's Vintage Home, Clean House - New York
  • Relationship show: Millionaire Matchmaker
  • Docutainments: I Didn't Know I Was Pregnant, Supersize vs. Superskinny, Embarrassing Bodies, Rok & Rol, Dit is mijn huis, Escape to the Country
  • Talkshow: Dr. Oz Show
  • Movies: Moulin Rouge, The Wedding Planner, The Talented Mr Ripley

Value to advertisers

  • Targets mainly Women 35-54.
  • Complementary offer to VMMTV Group other channels.
  • Many fine-tuning opportunities for women oriented campaigns.

* January-September 2015
** January-December 2014

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