M6 joins IP NETWORK portfolio

Since June this year  IP NETWORK proudly represents M6 in the international market. M6 is France‘s second commercial channel in terms of advertising revenue and in the target audience under 50.
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| July 2005

 
M6: the second French TV channel
FRANCE | TV | 01.07.05| FLASH July 2005

M6’s audience is growing: M6 had an average 20% audience share in January-March 2005 against 18,6% in 2004 (against housewives under 50, the key commercial target in France).

 
M6, the story of a success
FRANCE | TV | 01.07.05| FLASH July 2005
March 1987, M6 is born and becomes the 6th French terrestrial channel. 1988, M6 settles its counter programming strategy.
For instance at the traditional 8 O’Clock news, M6 schedules a comedy show : The Cosby show.

 
A quick insight into M6’s programming
FRANCE | TV | 01.07.05| FLASH July 2005

M6 has always been on a growing trend since its launch in 1987 thanks to its all-round balance of programming. Over the years M6 has grown from a youth-oriented tv station to a broadcaster that appeals to the whole family.

 
As the world turns
FRANCE | TV | 01.07.05| FLASH July 2005

 

 

FRANCE | TV | 01.07.05| FLASH July 2005
The summer programming of M6 is full of novelties.

On the entertainment side, the event of this summer promises to be glamorous with TOP MODEL 2005 that will begin on Tuesday 5th of July.
During ten episodes, fashion professionals will have the hard task and responsibility to find the new favourite top model among 15 candidates. Those women will receive intensive training and only three of them will become top models, but only one will be the new favourite of the fashion world.

 
DATA SHEET: Cost per thousands
FRANCE | Marketing Data | 01.07.05| FLASH July 2005

M6 positions itself as advertiser-friendly. The station wants to offer an aggressive pricing policy. M6’s selling proposition is to be more cost-effective than the average market on all relevant advertising targets like housewives under 50, adults 25-49 and adults 15-34.

 
DATA SHEET: Electronic Toy Sector
FRANCE | Marketing Surveys | 01.07.05| FLASH July 2005

M6 is the first choice for the advertisers of the Electronic Toys sector. M6 ad share increase between 2003 and 2004 and the station now accounts for 44% of the  total TV investment of the sector.