Kids and Toys

Children aged represents 16.7% of the European Union population (15 countries) which translates to nearly 63 million Children aged under 14*   If we add the 17 Million children living in the new EU Eastern countries plus. Romania and Bulgaria this is a potential of 80m European viewers and consumers to satisfy.

(* 32% are younger than 5, 33% are between 5 and 9 years old. 35% are between 10 and 14 years)
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| April 2005

 
RTL confirmed its leadership in 2004, day after day.
GERMANY | TV | 05.04.2005| FLASH April 2005

RTL is the unbeaten leading commercial TV channel in Germany since the 90s. Success of RTL is due to the vast range of series, blockbusters, sport coverage, events, home productions and news programmes. RTL has been the leader for more than 20 years in several of those categories and is a trendsetter in the German TV market.

 
The growth of Factual and Lifestyle Programmes
NETHERLANDS | Programming trends | 05.04.2005| FLASH April 2005

Factual and Documentary programmes cover an extremely broad range of TV Programming – from Factual Entertainment to lifestyle TV programmes including gardening, camping, cookery, motoring and travel programmes with tips and advice, these Programmes are becoming a fixture of the Dutch Television schedule and attract large audiences.

 
MATRIOSHKI: The beginning of hell
EUROPE | Programming trends | 05.04.2005| FLASH April 2005

A Belgian series that is to be broadcast in 15 countries is creating quite a stir. The drama series, “MATRIOSHKI” is set around the dark world of modern slavery: international prostitution. This Flemish production has already been exported to markets like South Belgium, France, UK Netherlands, Finland, Brazil, Russia, and all over Eastern Europe, but also as far as Brazil and other Latin American countries.

 
SALES CORNER
EUROPE | | 05.04.2005| FLASH April 2005
> France : The 75-15 radio package is now open to alcoholic drinks advertisers

> Switzerland : Summer sale : free space on RTL, RTLII, VOX and Super RTL

 
Data Sheet:
EUROPE | Marketing Surveys | 05.04.2005| FLASH April 2005

Through the vast Marketing resources of our Media, we are able to tap into a wealth of information to create an exclusive choice of international surveys that suit advertisers & advertising agency requirements .
Don’t hesitate to contact your local IP NETWORK office to get a list of available presentations!

This month, special focus on Toys (electronic and classic) and cars sectors in Europe

 
As The World Turns
EUROPE | Marketing Data | 05.04.2005| FLASH April 2005