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| 50TH BIRTHDAY CELEBRATION FOR TV ! |
RTL group is celebrating 50 years of Television
Operating from the heart of Europe, the Luxembourg-based RTL Group (formerly known as CLT) has played a pioneering role in the development of European free-to-air commercial Radio and Television. Television activities started in 1955 with TELE LUXEMBOURG and since then the company has become one of Europe’s most successful television providers.
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Antena3 celebrates its 15th birthday
SPAIN | TV | 15.02.2005|
FLASH February 2005 |
Antena3, the second biggest channel in Spain is celebrating its 15th birthday!
Antena 3 has displayed continual growth with an increased market share of 15.2% in 2004 with a 27% reach in the Spanish TV Market.
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TELEVISION IN GERMANY
GERMANY | TV | 15.02.2005|
FLASH February 2005 |
n-tv is the leading all-news TV channel for the 100 million German-speakers in Europe. The channel is available on cable in Germany, Austria and German Switzerland, all over Europe via satellite (analogue and digital) and in many business hotels all around Europe. 5 million Germans tune in daily to n-tv. n-tv ‘s core target group is decision makers and 35+ (male) and high-end earners.
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TELEVISION IN HUNGARY
HUNGARY | TV | 15.02.2005|
FLASH February 2005 |
RTL KLUB : leading Hungarian broadcaster in 2004
RTL Klub continues year on year to keep its leading position in the Hungarian TV landscape; RTL Klub reached an average 31.8% audience share in the Adults 18-49 target group in 2004 and achieved 36.5% in Prime Time.
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TELEVISION IN BELGIUM
BELGIUM | Programming trends | 15.02.2005|
FLASH February 2005 |
VTM launches a range of high-profile new shows
Autumn 2004 proved to be the best in five years for the leading Flemish TV station VTM. VTM and its sister station, Kanaal Twee provide close to 80% of television Advertising opportunities in North Belgium within the ‘consumer’ target group.
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AS THE WORLD TURNS
EUROPE | Marketing Data | 15.02.2005|
FLASH February 2005 |
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PROGRAMME FOCUS
INTERNATIONAL | Programming trends | 15.02.2005|
FLASH February 2005 |
Talent shows
Since 2000, Talent Shows have received Worldwide success. They have created a unique kind of TV reality show and created a truly societal revolution.
One of the most successful formats is Freemantle Media‘s “Idol”, which has become an International success story after its launch in the United Kingdom in 2001.
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SALES CORNER
LUXEMBOURG | Marketing Data | 15.02.2005|
FLASH February 2005 |
Welcome bonus in Luxembourg
A 30% free additional space on RTL Télé Lëtzebuerg is granted to any brand that have :
not have been on air on RTL Télé Lëtzebuerg over the last three years. The advertiser must invest at least €15 000 net in classical spots. The free additional airtime is only valid on the first order and is to be planned in floating time.
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THE RADIO COLUMN
FRANCE | Radio | 15.02.2005|
FLASH February 2005 |
New audience success for French RTL radio
According to the latest Mediametrie wave (November- December 2004) RTL has once again upped its market share. The generalist station averaged a 12.2% market share. As a result RTL continues to lead the French radio landscape.
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DATA SHEET: Sectorial surveys
EUROPE | Marketing Surveys | 15.02.2005|
FLASH February 2005 |
Through the vast Marketing resources of our Media, we are able to tap into a wealth of information to create an exclusive choice of international surveys that suit advertisers & advertising agency’s requirements .
Don’t hesitate to contact your local IP NETWORK office to get a list of available presentations !
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