TELEVISION KEY FACTS 2004

Television is still the most popular media and one of the most favourite pastimes of Europeans, according to the latest publication of Television 2004.
The new reference Television book has just been published, covers 900 TV channels in Europe, the USA and Japan.
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| December 2004

 
Antena 3 leads audience share figures in October
SPAIN | TV | 16.12.04| FLASH December 2004

Antena 3 achieved leading audience shares in October 2004 in Spain, moving up from second place in September.  It boasted an all day share of 22.2% in the 4+ Group. This tops the effort of the channel’s revamp over the past 12 month, since the Publishing group Planeta bought the station and Telefonica was replaced as the reference shareholder.

 
A new Media Planning Approach: the “family” target
SPAIN | TV | 16.12.04| FLASH December 2004

A new standard TV target is now available in Spain for audience reporting and Media Planning: the “Family target”. This target regroups all Individuals younger than 55 who are living with 3 or more individuals, which accounts for 59% of the Spanish population (Peninsula and Baleares) whereas homes with more than 3 individuals account for 71.5% of the total Household expenditure in Spain (source : INE).

 
Audience shares – November 2004
GERMANY | TV | 16.12.04| FLASH December 2004

RTL maintains its leadership in the Adult 14-49 group during the new autumn season (September-November 2004), in all time slots, with an audience increase in Day time (9:00-17:00). Audience figures for Vox from September-November 2004 have grown in comparison with the same period last year. All time slots have increased and in particular the Prime time slots. (6.4% on 14-49, in September-November).  RTL II also had an increase in audience shares and overtook ZDF as the 5th most viewed German channel.

 
“CSI Miami”, a success across Europe
EUROPE | Programming trends | 16.12.04| FLASH December 2004

“CSI: Crime Scene Investigation” is now in its fifth season and ranked as the number one Drama series in the USA. Two years ago its spin-off “CSI: Miami” was launched and immediately followed the success of its forerunner by being the top-rated new show in its first season in the USA. “CSI: Miami” is targeted primarily for the young adult groups and has also become one of the most successful primetime series on FIVE in the UK, VOX in German-speaking Europe and Yorin in the Netherlands.

 
THE SALES CORNER
EUROPE | TV | 16.12.04| FLASH December 2004
Opportunities around the Snow Reports in Belgium
During winter, the snow report is broadcast on RTL TVI (south Belgium) three times a day around 16:20; 18:20 and 23:50 seven days a week. It provides Belgian viewers with up-to-date information about weather and traffic in Belgium as well as in European Ski stations. Keep your campaign fresh by sponsoring the snow report (on a monthly basis; in net Euro; 7” billboards):

 December 2004  January 2005 February 2005  March 2005 
 93 snow reports 93 snow reports  84 snow reports  93 snow reports 
 31000  27000 24500  29000 

Furthermore IP offers you a discount for any campaign longer than one month (5% for a 2-month campaign; 15% for a 3-month campaign and 20% for a 4-month campaign

 
North Belgium : Power City FM package
BELGIUM | Radio | 16.12.04| FLASH December 2004

Power City FM is a package of 26 high-powered local Flemish stations. All main Flemish cities receive coverage including Antwerp, Gent, Brussels, Bruges… Since the new radio frequency plan of Summer 2004 these city radio stations take advantage of a better reception and higher coverage. They offer a variety of Music and News programming for young adults.

 
As the world turns
EUROPE | Marketing Data | 16.12.04| FLASH December 2004

 
 

 
Audience Share Evolution (January-October 2004)
SPAIN | TV | 16.12.04| FLASH December 2004
 

 
 

 
DATA SHEET: Sectorial Surveys
EUROPE | Marketing Data | 16.12.04| FLASH December 2004

Through the vast Marketing resources of our Media, we are able to tap into a wealth of information to create an exclusive choice of International Surveys to suit Advertisers & Advertising Agency requirements.