RAPIDLY MOVING TV MARKETS
On May 1st 2004, ten new members joined the European Union. 8 of them were part of the former Eastern block.
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| June 2004

 
NEW PROGRAMMES IN SPRINGTIME
GERMANY | TV | 01.06.04| FLASH June 2004

The launch of new programmes is no more limited to the September period. German tv stations constantly introduce new formats. Here a round-up by station of the spring launched programmes that had an impact on audience.

 
ANTENA 3 INCREASES MARKET SHARE
SPAIN | TV | 01.06.2004| FLASH June 2004

Spanish broadcaster Antena 3 increased its market share up to 20 percent in the first five months of 2004, up 0.7 percentage point on the year, making it the fastest growing television station in Spain in 2004.

 
NEW ADVERTISING FORMATS
NETHERLANDS | TV | 01.06.2004| FLASH June 2004

Split-Screen spots now available in the Netherlands !

Split screen is the simultaneous transmission of editorial material and commercial information in the same screen by separating it in 2 or more parts. Advertising could account to up to 75% of the screen, the rest being devoted to editorial information (coming next programme information, end of programmes credits, weather forecast, …).

 
NEW SPONSORSHIP RULES IN THE NETHERLANDS
NETHERLANDS | TV | 01.06.2004| FLASH June 2004

As of June 1st 2004 onwards RTL 4 and RTL 5 offer new opportunities to advertisers interested in sponsorship advertising.

 
RADIO KEY FACTS
EUROPE | Radio | 01.06.2004| FLASH June 2004

 FRANCE

THE NETHERLANDS 

SOUTH BELGIUM 

 Audience Share / all adults

 Yorin FM - Weekly Reach
by age groups

 Radio Audience Share
Adults 12-54

     

 Source:Mediametrie 75 000+,
Adults 15+, All day, Jan-March 2004

 Source:Intomart; Feb-March 2004

Source:CIM Wave 4, Adults 12- 54,
All day, October- December 200
 

 
DATA SHEET: TOURISM BOARDS SURVEY
EUROPE | Marketing Surveys | 01.06.2004| FLASH June 2004

International tourism in 2003, went through a considerably difficult year given the conflict in Iraq, SARS and a persistently weak economy.

Nevertheless advertising investments of Tourism Boards only decreased by 4% in the 5 surveyed countries. This decrease can largely be explained by the English Tourism Board squeezing its advertising investments all over Europe.