Celebrities try out reality
With the maturation of real life formats comes the increase in  celebrity reality shows where famous faces have to endure 24 hour scrutiny, gruelling tasks and the pubic vote.

 

 

| February 2004

 
Plug TV: New TV channel
BELGIUM | TV | 13.02.2004| FLASH 2004.02
RTL is launching a third TV channel in South Belgium on Friday 13th February 2004. This channel is called PLUG TV and is targeted towards 12-34.

 
VOX new programmes
GERMANY | TV | 01.03.2004| FLASH 2004.03

2003 has been the best year ever since the creation of the station . VOX’s strong performance in 2003 is primarily the result of its movies and prime time series lineup. “CSI” has become the most successful primetime series of the station.

 
More Motorsport on RTL
GERMANY | TV | 02.04.2004| FLASH 2004.02

RTL is the home of Formula 1 Grand Prix. Formula One was once again one of the season’s most-watched sports events on German TV.

 
Latest radio audience results
FRANCE | Radio | 01.02.2004| FLASH February 2004

Following the latest Médiamétrie audience results (September- December 2003), RTL- the French number 1 for 20 years running- registers increasing ratings for the third time in a row.

 
IP MUSIC : a new package to reach French 25-49
FRANCE | Radio | 02.04.2004| FLASH February 2004

A new radio offer has just been launched in France: IP MUSIC

 
TV in Spain
SPAIN | TV | 01.02.2004| FLASH February 2004

In 2003 Television increases its effectiveness to reach the Spanish people. Spanish are heavy TV viewers.

 
The Netherlands: 2003 Round up
NETHERLANDS | TV | 01.02.2004| FLASH February 2004

In the Netherlands RTL Group’s subsidiaries RTL 4, RTL5 and Yorin together drew 31.1% of all viewers between the ages of 20 and 49 years in 2003, their best performance since 1999.

 
Hungary: 2003 Round up
HUNGARY | TV | 01.02.2004| FLASH February 2004

RTL Klub was the leader among TV broadcasters in Hungary in 2003, reporting for instance an average 39.7% of the prime time audience in the most coveted adults 18-49 target group, far ahead of its competitor SBS-owned TV2 and public broadcaster M1.

 
DATA: Light/ Diet cheese
EUROPE | Marketing Data | 01.02.2004| FLASH February 2004