SUD RADIO

Sud radio is a regional station for the South West of France (Aquitaine; Languedoc-Rousillon; Midi-Pyrénées).

Sud radio is sold in a package with Wit FM, the local FM broadcaster in the Bordeaux area.
 
PROGRAMMING
> Generalist station with strong News & Sport output.

> Focus on the strong South West regional identity (ex: Rugby extensive coverage)

VALUE TO ADVERTISERS

- South-West is an attractive and a strategic region :

* 14% of the French consumers

* 3 main cities : Bordeaux (754 000 inhab.), Toulouse (761 000 inhab.) & Montpellier (275 000 inhab.)

- SUD RADIO is the leading commercial station in South West of France with 618 000 listeners evry day (+30 000 vs Jan-March 2005)

- An attractive profile : 68% of audience are adults 25-59, 61% of men

- Leading news source in the South-west: Sud radio is very closed to the local audience

- SUD RADIO is a perfect complement to RTL in South West
Launch
1966

Format
General interest

Technical coverage
South West

Daily Reach 15+
618 000 listeners

Commercial audience share
18.8% (Ad. 35+, South West)

www.sudradio.fr

Source: Mediametrie wave April-June 2005