RTL2

RTL’s sister music station has developed a cohesive style and created a close links with the 25 to 49 year old age group.

 
PROGRAMMING

> 100% pop rock programming, which reflects the working “thirty something” spirit.

> This programming 100% pop rock is the reflection of the music culture for 25-49 year old, with stars of their generation combined with modernity and new artists.

> RTL 2 develops interactivity thanks to famous on air personalities: 

  • Alexandre Devoise (morning show)
  • Francis Zegut  (night pop & rock show.)

VALUE TO ADVERTISERS
Extremely attractive viewer profile :

> The « Beautiful thirty something » feel their best on RTL 2: the best affinity against 25-49 year old and AB working people.

> High affinity 76% of audience is made of 25-49 listeners.

> RTL 2 reaches daily 1.5 million adults 25-49.; 7.1% commercial audience share; A constant growth since 1995, 5 times more listeners than 10 years ago.

> Local advertising opportunities in many regions including Greater Paris area.

> RTL 2 is a cost effective station to reach young urban professionals.
Launch
1995

Format
Music Pop Rock

Technical coverage
56%

2 218 000 daily listeners (all adults)

Commercial audience share
10% (25-49 AB, upper-class)

Radio ad. share
4% (gross/2004)

www.rtl2.fr

Source: Mediametrie wave April-June 2005