RTL

The French number 1 for 20 years running originating by the famous Radio Luxemburg station founded in 1933. RTL is a model for broadcasters thanks to the variety and quality of RTL’s news programming and entertainment.
 
PROGRAMMING
A generalist  programming : News (36%), talk and entertainment (32%), music (5%) and services and sport (25%) during the day, the best French comedy programme « les grosses têtes » with Philippe Bouvard, late afternoon interactivity and sport.

RTL's team includes 20 of the most famous showmen and journalists in France.


VALUE TO ADVERTISERS

> The top French radio for 20 years in a row thanks to it’s general interest programs.

> RTL reaches 5.9 million adults listeners daily.

> Leading commercial radio station against all adults, adults 25-59; AB (upper-class) and adults working.

> Leading on AB (upper-class) target.

> Highest listener loyalty of all radio stations : 2h25 minutes per listener.

> Leading morning news programme (06:00 / 09:00).

> The first radio in Paris region with 17% commercial audience share.
Launch
1933

Format
General interest

Technical coverage
National 86%

Daily Reach
5.9 millions French adults 13+

Commercial audience share
16% (all adults)

Radio ad share
17.2% (2004 gross)

www.rtl.fr

Source: Mediametrie wave April-June 2005