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Super RTL
Since 2001 Super RTL offers a specific advertising windows in Austrian cable homes.The children’s channel Super RTL, owned jointly with Disney, has established a unique position of a positive family entertainment channel.
Super RTL is geared towards kids during daytime and fun for all the family during primetime. |
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| PROGRAMMING |
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- Top animation series in Austria such as Sponge Bob, The Pink Panther, Bob the builder, Kim Possible, Phineas and Ferb, Star racers, Mickey Mouse Wonder house, Max & Maggie, ...
- Access to the best Disney cartoons
- Successful children entertainment and magazines during weekend afternoons such as the creative program Finger Tips, the science magazine WOW...
- Family entertainment in the evening including feature films, TV movies, family series and shows with a garanteed "happy"
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| VALUE
TO ADVERTISERS |
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Super RTL is by far the #1 channel among children in cable homes
- high ratings in all timeslots
- top performance in Access Prime Time excellent cross-media strategy with the umbrella brand: TOGGO (The channel's website, toggo.de, is Germany's most popular website for children).
Super RTL: high affinity with kids but also with mothers
- co-viewing with their children
- favourable Cost per Thousands in access and prime time
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Launch
1995, advertising window 2001
Shareholders
50% RTL Group
50% Disney
Format
Kids and family entertainment
Technical coverage of ad. windows
39% (1.3 m homes)
Average audience share (children, cable homes)
39.3% (17-20:15 / Jan-March 05)
Number of advertising breaks
72
Advertising slots
5pm-11pm
Source: Jan-March 05 |
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