| Summer 2003

 
GERMAN TV: ON YOUR MARKS, GET SET, COOK !
GERMANY | TV | 01.07.2003| FLASH 2003.07
Cooking programs on TV have become very trendy in Germany: “A new boom market,”as the German news magazine “Spiegel”writes in a recent issue. A closer look at German TV guides bears out this observation. RTL Group’s German stations Super RTL, RTLII and VOX all offer various cooking formats to help viewers fry, sizzle and bake their way to culinary delights for themselves or for friends, with little effort.

 
RTL-TVI RECORDS STRONG GROWTHS ON YOUNGER AND UPPER-CLASS TARGETS
BELGIUM | TV | 01.07.2003| FLASH 2003.07
The first 6 months of 2003 have been very positive for RTL-TVI which has strengthened its leading position in South Belgium. The growth has been particularly strong against younger and upper classes of viewers thanks to enduring success such as drama series E.R. (Emergency Room),Tuesday comedy shows, a growing popularity of home-made news and infotainment magazines. Film output has also been highly successful thanks to several agreements with top international studios.

 
NEW RADIO STATION IN FLANDERS TO REACH YOUNG ADULTS 12-24!
BELGIUM | Radio | 01.07.2003| FLASH 2003.07
TOP RADIO is a Pop- Dance and R&B/ Groove radio station with a large coverage in Flanders (North Belgium trough 27 frequencies (incl. Antwerp , Brussels & Gent).
TOP RADIO is the most selective network against young adults 12-24 in North Belgium (index 359).
The TOP RADIO advertising sales will be handled by IP starting June, 1st 2003. TOP RADIO strengthens IP’s portfolio of youth-oriented music stations both in North & South Belgium.
The station is now part of IP’s “FMIX Young North Package” (which also includes radio Contact C-Dance and local city stations). The “FMIX Young North” package is the most powerful and cheapest private offer to reach young Flemish listeners 15-24.
TOP RADIO can also be bought in package with its South-Belgium’s alter ego FUN RADIO at discount rates.
 

 
MUSIC TELEVISON IN FLANDERS DAILY REACH (%) – Adults 13-30
BELGIUM | TV | 01.07.2003| FLASH 2003.07
 

 
REACHING GERMAN DECISION-MAKERS WITH n-tv
GERMANY | TV | 01.07.2003| FLASH 2003.07
ALL-NEWS TV STATION
n-tv is the leading German speaking news channel for German audiences. The channel reaches up to 90% of households. Every half hour, n-tv informs viewers about what happens in the world. That is why n-tv can reach a huge potential of viewers, and attracts up to 8 millions viewers a day, much more than its direct competitors.
n-tv has a sharp programming strategy which relies on trustworthy & well-known journalists. Four types of programmes are broadcast: news and politics, business and stock markets news, talks shows and magazines, sports and weather.

 
LARRY KING on n-tv
GERMANY | TV | 01.07.2003| FLASH 2003.07
n-tv broadcasts the interview of the week every Saturday at 21:15 : the legendary talkmaster Larry King in its original version!
Larry King is one of the most popular TV personality among US talkmasters on CNN, n-tv‘s partner TV station making it the most popular show on CNN. Larry King, honoured with various prizes as the most successful host and author has held some 40.000 interviews in the last 45 years. Don‘t hesitate to contact us to discover our sponsorship opportunities.
 

 
GRAND EMOTIONS FOR PRIME TIME
HUNGARY | TV | 01.07.2003| FLASH 2003.07
Highlights of RTL Klub's new season are emotion-led shows that will cater for 18-to-49 year old viewers.


In the autumn RTL KLUB will launch the Hungarian version of international adventure show «  SURVIVOR ».

RTL Klub will also continue its investment in Hungarian-made dramas with “Szeress Most!” (Love me now). The drama series centres around different generations in two rival families. It is produced by the same team responsible for the overwhelming and continuing success of daily soap 'Barátok Közt‘. Eighty-eight 45-minute episodes are set to be broadcast during primetime starting this autumn.

RTL KLUB is by far the favourite station of the 18-49 year-old Hungarian with a 39.5% audience share in June 2003 in prime time (source: AGB).

 
 

 
MARKETING DATA JAN-JUNE 2003
EUROPE | Marketing Data | 01.07.2003| FLASH 2003.07
Let's have a look at the full story for the detailed analysis.

 
MARKETING SURVEYS
EUROPE | Marketing Surveys | 01.07.2003| FLASH 2003.07
SECTORIAL SURVEY: DAIRY PRODUCTS

Have a look in the full story for detaills