| May 2002

 
FOCUS ON KANAAL 2
BELGIUM | TV | 01.05.2002| FLASH 2002.05

In 1995 Kanaal 2 appeared on the Flemish TV market as the sister channel of the leading TV broadcaster VTM. Both channels  were designed to be complimentary. While VTM is the leading mainstream station with a strong output of Flemish-made entertainment and news programmes, Kanaal 2’s schedule relies more heavily on imported series and sports programmes including live football, and tennis. Kanaal 2 targets  young adults and young families. Over the years Kanaal 2 has grown to become  the 2nd commercial channel in Flanders and now accounts for ca a 13% of the total TV  viewing of young adults 15-34 and ca 10% of Persons Responsible for Purchases under 45 y.o (PRP 18-44). 76% of its audience is made up of viewers under 55 y.o. (Source: CIM Mediametrie , Jan.-Mar.2002, 17:00-23:00).  In 2002 Kanaal 2  has further enhanced its attractiveness for young viewers with the introduction of a daytime cartoon block for older children.
 

 
VTM TO BROADCAST 2 NEW SUCCESSFUL INTERNATIONAL FORMATS
BELGIUM | TV | 01.05.2002| FLASH 2002.05

VTM is the home of some of  the world’s best known entertainment formats such as quiz shows « Who wants to be a millionaire » or « 1 against 100 ». Two new reality formats have joined VTM for 2002. « POP IDOL » -a talent contest show that has proved an audience phenomenon in the UK, and « Fear Factor » a programme which follows contestants being  pushed to their limits. Both formats will be locally adapted to be on air for Autumn 2002

 

 
JIM TV CELEBRATES ONE YEAR OF SUCCESS
BELGIUM | TV | 01.05.2002| FLASH 2002.05

After just one year of existence, the youth music oriented station JIM TV records a comfortable and stable audience. JIM reaches 9 to 10% of  13-30 year olds on a daily basis and nearly a third on a weekly basis. The station has proved a highly cost effective way to reach the Flemish youth.

 
DISNEY CARTOONS ON CLUB RTL
BELGIUM | TV | 01.05.2002| FLASH 2002.05
CLUB RTL is the leading South Belgian channel among children.  Starting in April 2002, Club RTL has broadcast Disney’s top cartoons (Aladdin, Toy Story etc) on Wednesday afternoons.
 

 
BEL RTL , #1 RADIO STATION
BELGIUM | TV | 01.05.2002| FLASH 2002.05

According to the latest Radiométrie survey (Autumn 2001)  Bel RTL’s audience figures have  climbed to a 23.8% share in French-speaking Belgium, the highest ever! (all day, total population 12+). This marks a 3 point increase compared to autumn 2000. BEL RTL’s profile is well balanced with the station leading on both male and female targets.

 

 
RTL RADIO IN THE LEADING SEAT
FRANCE | Radio | 01.05.2002| FLASH 2002.05
RTL has consolidated its 20-year strong leading position in the French radio market according to the  latest  Médiamétrie results (wave January-March 2002) on all audience indicators. The station alone accounts for nearly 20% of the marketable audience of radio

 
HIT RADIO SHOW "LES GROSSES TETES" RENEWED FOR TWO MORE YEARS
FRANCE | Radio | 01.05.2002| FLASH 2002.05

Philippe Bouvard and  the hit comedy panel show “les Grosses Têtes” has been signed for the next 2 years until June 2004. 

 “Les Grosses Têtes” airs daily between 4.30pm and 6pm on RTL Radio.  It  records an average rating of more than 1.3 million adults 15+ according to latest audience survey. (SOURCE: Médiamétrie 75000+ / Jan- March 02)
 

 
RTL : GROWING AGAIN
GERMANY | TV | 01.05.2002| FLASH 2002.05

RTL further strengthened its leadership in April.

Sport (ie Formula 1) and Prime Time quiz shows ensured RTL’s success in April -during which  9 out of the top 10 programmes were broadcast on RTL.. Other popular programmes included the German made « Alarm Für Cobra » or the Women’s-drama series « Hinter Gittern ». RTL is constantly developing new formats and this is paying off. RTL introduced in April a new programme line-up for its Saturday schedule and the viewers’ response has been impressive. For instance, the  newcomer « The 80’s show » recorded a 37% share on its premiere, April 7th (adults 14-49). This show looks back to the 80s featuring clips from the news, series, music and fads of the 1980s. The whole Saturday evening primetime-line-up which also includes two new comedy shows is especially popular with young adult viewers.

 
2500th EPISODE OF GZSZ!
GERMANY | TV | 01.05.2002| FLASH 2002.05

The success story of RTL Television’s daily soap series “Gute Zeiten, Schlechte Zeiten (Good Times, Bad Times )  began on May 11, 1992. Since then, some 3,000 actors have appeared in the series that continuously  achieves remarkable and stable market shares (30% on April 22) within its target group (14-49 year-olds) and is well in the lead of its competitors.
 

 
WORLD RALLY CHAMPIONSHIP:
GERMANY | TV | 01.05.2002| FLASH 2002.05

A new motor sports programme is joining RTL’s Sunday  schedule. Showing after the F1 warm up, the programme will broadcast the highlights from the most recent  WRC races.
 

 
SUPER RTL
GERMANY | TV | 01.05.2002| FLASH 2002.05

Super RTL’s viewing structure is particularly  efficient at reaching the joint audience of mothers and children. To boost this during prime time (17.00 -20:00) Super RTL broadcasts popular cartoons with  broad appeal.
61% of adults 14+ who watch Super RTL live in houses with children, this is the highest proportion of all channels. Joint -viewing favours the efficiency of TV campaigns, especially for FMCG products. 
(Source: AGF/ GFK, 17:00-20:00, Q1.2002, IP-Germany)
 

 
BILAN 2001 : POLSAT TOPS AUDIENCE
POLAND | TV | 01.05.2002| FLASH 2002.05

The generalist private broadcaster POLSAT has confirmed its leadership on the Polish TV audience for  2001, for both the all day as well as  Prime Time slots.

 
SPECIAL OFFER FOR NEW TV ADVERTISERS
NETHERLANDS | TV | 01.05.2002| FLASH 2002.05
To demonstrate the benefits of a TV campaign for advertisers, IP has developed an attractive « Discovery » offer for the  new TV advertiser: the IP TV TEST.
This exclusive sales product guarantees the net coverage of the campaign for a very attractive fixed price. This offer is limited to new products on TV (no TV spot campaign for the last 18 months on Dutch TV) .The spot placement is handled by IP across RTL 4, RTL5 and Yorin and scheduled in accordance to the advertiser’s target.

 
WIMBLEDON ON RTL5
NETHERLANDS | TV | 01.05.2002| FLASH 2002.05

From June 24th to July 7th RTL 5 will become the home of sports fans once again with the live broadcast of the prestigious Wimbledon tennis  tournament between 1pm and 9.30pm. At 9.30pm the « Wimbledon 2002 » sports highlights will summarise the most important events of the competition.
 

 
YORIN FM GETS NEW FM TRANSMITTERS
NETHERLANDS | TV | 01.05.2002| FLASH 2002.05

The Dutch authorities have allowed Yorin FM to improve its coverage. This will lead the station to reach a larger part of the Dutch population from September thanks to 6 new transmitters. YORIN FM currently reach ca 60% of the country with over-the-air transmitters and is available throughout the country on the cable networks. Despite is incomplete national coverage so far YORIN FM has already managed to become one of the leading Dutch radio stations for the 15-34 audience group.
 

 
WORLD CUP ON ANTENA 3
SPAIN | TV | 01.05.2002| FLASH 2002.05

Antena 3  and  the Satellite-delivered bouquet VIA DIGITAL share the exclusive broadcasting rights for the World Cup 2002 hosted by Japan and Korea.

 
NEW PROGRAMMES IN SPAIN
SPAIN | TV | 01.05.2002| FLASH 2002.05

Investigative journalism scores in Prime Time

Looking for a star

Estudio de actores

 

 
DAILY MEDIA CONSUMPTION IN GERMANY
GERMANY | Marketing Surveys | 01.05.2002| FLASH 2002.05

IP has released an in-depth analysis of the daily activities of the German population: the MiT 2002 (Time-Budget Survey). The survey’s methodology  is based on a representative face to face interview session, complemented by the completion of a detailed diairy. The panel included 1 534 adults over 14 years old. The result is a concrete panorama of the daily habits of the German population and of its media use.

 
FOCUS ON THE CLASSIC TOYS SECTOR
| Marketing Surveys | 01.05.2002| FLASH 2002.05
-- test quizz --

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