Antena 3 : a year of success.
SPAIN | TV | 19.09.2005| FLASH September 2005

Antena 3 increased its audience performance all day on the target Individuals 4+ with 20,7% and on the Commercial targets (13-54 ABC1) with 21,9% in first half 2005, this good trend is led by a strong audience on prime time. (see the charts). And the trend is going on through the summer season.

An other point of satisfaction for the station is its leading position in the News since the beginning of this year. This leading position is flagshipped by Antena3’s prime time  news bulletin that recorded 25,1% of audience share in 2005.

The audience performance results in a fast rising of advertising gains. The Spanish TV market grew  by 13,5% in the first half of 2005 and Antena 3 outperformed the market by increasing its gross revenues by 23%.