GERMAN TV: ON YOUR MARKS, GET SET, COOK !
Cooking programs on TV have become very trendy in Germany: “A new boom market,” as the German news magazine “Spiegel” writes in a recent issue. A closer look at German TV guides bears out this observation.
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| October 2003

 
NEW TV SEASON: THE PROPERTY FORMATS
EUROPE | Programming trends | 01.10.2003| FLASH 2003.10
The feel-good trend in this year European TV broadcasting has been further reinforced with the new TV  season start.  Autumn TV schedules have recorded a boom of do-it-yourself programmes, property formats, modern cooking shows or family docu-soaps.
In this IP NETWORK Flash issue we will have a look at some of the programmes (new formats or enduring successes)  designed around the home concept.

 
THE BEST OF EUROPEAN FOOTBALL IN BENELUX
BELGIUM | TV | 01.10.2003| FLASH 2003.10
Sport is a key programme to reach a large audience and football is essential to reach the coveted men target. Football is very popular and is the men’s favourite sport all over the old continent.

Generally the national team matches reach the highest audience. Last year, Club RTL signed an agreement with the Belgian Football Union and the Flemish television channel VTM. Club RTL will broadcast the national team’s domestic games until 2006 at least.
Thanks to the qualification for the European championship matches this contract is already a success. After playing 6 matches in 2002 (5 for the qualifications and 1 friendly match), the Red Devils- nickname of the Belgian team- reached an average audience share of 35% against Men 18-54. In September 2003, Belgium-Croatia reached an average rating of 14.8% against Men 18-54 (35% share).
In North Belgium, Kanaal 2 owns the rights and broadcasts the matches of the national team. Since January 1st 2003 the audience share against Men 18- 54 has always been above 40%.

 
MORE CHILDREN PROGRAMMES IN NORTH BELGIUM
BELGIUM | TV | 01.10.2003| FLASH 2003.10
As of September  2003 VTM’s popular children programme   is also broadcast on Wednesday afternoons (school-off afternoon), in addition to weekdays and weekend mornings . That is an extra two hours children programme, including some of the best international series like Hamtaro, as well as Flemish made productions.
New programmes will be on air : Brum, a real super hero old car, Nijntje,the favourite bunny of little kids, now in 3D, Taz-Mania, … and a revamped “Schuif Af” children magazine of the autumn !

 
NEW ATTRACTIVE SPONSORSHIP PACKAGE TO REACH GREATER PARIS
FRANCE | Radio | 01.10.2003| FLASH 2003.10
The greater Paris region numbers 12 million inhabitants, twice more than Denmark. One out of five French persons and one out of six workers live in Paris and its surrounding suburbs. This region records one of the highest GDP per capita in Europe.
Given these figures we can easily grasp the importance of Greater Paris in terms of global consumption and more particularly in terms of media consumption.
Parisians listen to the radio more than the average French : daily reach  is 88.3% vs 84.1% for the national average (adults 15+). On an average weekday, 8 million Parisian  adults listen to the radio for almost 3 hours.

 
VOX BREAKS NEW AUDIENCE RECORDS IN SEPTEMBER
GERMANY | TV | 01.10.2003| FLASH 2003.10
For the first time in its 10 years of existence, VOX has reached a 5.2% audience share in September 2003. This exceptional figure was made possible thanks to top movies like Never been kissed (1.91 mio viewers 14-49 y.)or The Thomas Crown affair (1.43 mio adults 14-49), but also thanks to drama  series such as “C.S.I.” and the crime docusoap Medicall detectives. Vox’s viewers have been also were interested in information formats, especially in Spiegel TV, a qualitative current affair magazine run in collaboration with the news magazine  Der Spiegel.
 
Source: Agf/Gfk, PC#V actuell, adults 14-49, Septembe 2003, all day
 

 
RTL STARTS NEW SEASON AHEAD OF COMPETITORS
NETHERLANDS | TV | 01.10.2003| FLASH 2003.10
The new TV season has started on a very positive note. Altogether the three RTL Groups Dutch stations (RTL4, RTL5, YORIN) have recorded their best September month in 3 years. Against the advertisers ‘ favorite target of Persons Responsible for Purchases (PRP) 20-49 they have gathered a 30.8% audience share.  RTL stations are also gaining extra momentum against young Adults 20-34 with a 30.4% share.

 
SLOVENIA MARKET FIGURES
EUROPE | TV | 01.10.2003| FLASH 2003.10
Let's see the complete data analysis in the "Full story"