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W9
"Music, action and entertainment". W9 is a new generation, young and relaxed channel and its ambition is to fulfill the expectations of its audience of young adults.
W9 launched in March 2005 on a national free-to-air Digital Terrestrial frequency. All digital terrestrial households and all householdes subscribing to a satellite TV, cable TV or ADSL offering can receive W9.
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| PROGRAMMING |
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All kind of Music make more than 50% of the schedule. W9 offers a wide range of music formats : "W9 live" (the best of hits), "E-classement" (music magazine)...
- Action and fantasy drama series: Criminal Minds, The Unit, GSG 9...
- Entainternment 2 prime time movies a week, thriller rights
- Magazine: Action Inquiries, W9 Mag...
- Sport UEFA cup, 100% Bordeaux, Rally WRC, Fast club, ...
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| VALUE
TO ADVERTISERS |
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- W9 will benefit of one of the largest distribution thanks to its digital terrestrial frequency and its must-carry statuts on cable and satellite platforms
- W9 first DTT channel, recorded the fastest growth rate among new DTT channels (share of 5,4% on Adults 15-49 in March 08, first channel in September 2007).
- A programming totally dedicated to attract young adults 82% of its viewers are under 50 vs 43% for its competitor TMC |
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Launch
Marc 2005
Core target:
Young-Adults 15-49
Format
music and fiction
Free-to-air channel
Audience share: 3% against Individuals 4+ with free DTT (Sept-October 2007) |
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