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	PARIS PRÈMIERE In forefront of Frenc and International culture, Paris Première is the only private cultural channel in French TV landscape. A reference channel for the French upper-class.   PROGRAMMING - A full range of quality talk show and magazines covering all aspects of Today's Frenc and International culture: cinema, books, exhibitions, Tourism (Hôtels du monde), living arts (Paris Dernière, Actor's studio, Hollywood stories, Ca balance à Paris, Pif Paf ...) - The best of international cultural and sportive events (Festival de Cannes, fashion week, Golden Globes awards, Open gaz de France...) - A large choice of movies in original version (City hall, The thing, Goodfellas ...) two nights a week - Frenc premeire ambitious drama series (Wallander, Nip Tuck, Earl) and comedies (Caméra café). VALUE TO ADVERTISERS - Paris Premiere is the 1st channel watched by upper-class individuals on the cable and the satellite - Extremely selective and Cost effective against upper-class and educated target groups. - In average 2008, 10 Mio viewers watch Paris Première at least once week.		Launch 1995 Format Music Pop Rock Technical coverage 56% 2 218 000 daily listeners (all adults) Commercial audience share 10% (25-49 AB, upper-class) Radio ad. share 4% (gross/2004) www.rtl2.fr Source: Mediametrie wave April-June 2005

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