TV Works and proves it!
TV effectiveness … events …

Strength through unity! That’s what German, Belgian and English channels have understood in creating special events and forums around TV effectiveness…
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| June 2006

 
German News available as video podcast
GERMANY | TV | 01.06.06| FLASH June 2006
RTL group’s German stations embraces the podcast revolution

 
RTLII programme overview for 2nd semester 2006
GERMANY | Programming trends | 01.06.06| FLASH June 2006

RTLII is the typical German generalist channel that targets a male audience as well as a female audience. Thanks to a mix of flight entertainment, docusoaps, films and science fiction, RTL II succeeds in reaching all target groups.

 
Austria : Twin blocks on Super RTL
AUSTRIA | TV | 01.06.2006| FLASH June 2006
IP Austria introduces "Twin-blocks" in Super RTL's Toon Time (17:00 - 20:15)

 
Swiss windows: What happened to the German advertising ?
SWITZERLAND | TV | 01.06.2006| FLASH June 2006

Since September 2005, German ads are not visible anymore on RTL in Switzerland from 11:00 to midnight. German ads are also skipped on all main competitors since March 2006. German breaks are now covered by Swiss breaks when it’s legally possible and by programme trailers.

 
Swiss ad window for M6
SWITZERLAND | TV | 01.06.2006| FLASH June 2006

The French generalist tv station M6 offers specific Swiss ad-blocks in cable homes since January 2002. Today 94 Swiss ad-blocks per week are broadcast, allowing advertisers to specifically target French-speaking Swiss consumers. Since this year M6 Swiss window is part of IP NETWORK’s portfolio.

 
M6 further strengthens its news offering
FRANCE | TV | 01.06.2006| FLASH June 2006

 
Bench of top drama series for M6
FRANCE | TV | 01.06.2006| FLASH June 2006

Historically M6 is the channel of innovation that brings an original colour to French TV landscape. M6 has been the official provider of cult series since 1987. It has been the first channel to devote an entire evening to the same fiction series with X Files, in 1997.

 
A new golf magazine
FRANCE | TV | 01.06.2006| FLASH June 2006
Paris Premiere the “upper-class” French tv channel introduces a new golf magazine

 
Fiction: a genre that boosts Antena 3 audience
SPAIN | TV | 01.06.2006| FLASH June 2006
Fiction on Antena 3 has proved to attract many viewers.

 
Summer schedule RTL TVI
BELGIUM | TV | 01.06.2006| FLASH June 2006

No summer pause for the leading Belgian channel. RTL-TVI revealed its summer schedule (June – August) that includes top US drama series like Lost, CSI, Criminal Minds or Grey’s Anatomy as well as new comer “Medium” with Rosanna Arquette.

 
Tennis on RTL
BELGIUM | TV | 01.06.2006| FLASH June 2006
From June 26 to July 9 the world biggest tennis event will be broadcast in the Benelux on RTL’s family of channels.

 
RTL Télé Letzebuerg will broadcast Champions League live
LUXEMBOURG | TV | 01.06.2006| FLASH June 2006

Starting next season 2006-2007 RTL Télé Lëtzebuerg will broadcast 13 matches of Europe’s top competition including the finale with Luxemburgish comments.

 
RTL Nederland to broadcast 8 Live World Cup 2006 matches
NETHERLANDS | TV | 01.06.2006| FLASH June 2006

Between 20 and 23 June the decisive qualifying matches will be broadcast simultaneously.  RTL 7 will be the “shadow” broadcaster of the right-owners, the public broadcaster NOS

 
INNOVATION: TV Livescore Pop-up
NETHERLANDS | TV | 01.06.2006| FLASH June 2006
During the world Cup 2006 RTL Nederland introduces a new innovative viewer service and … advertising opportunity.

 
A1 GP remains on RTL Nederland. Formula 1 is back
NETHERLANDS | TV | 01.06.2006| FLASH June 2006

RTL Nederland has further enhanced its Motor sport coverage thanks to a range of deals. RTL has acquired the broadcasting rights for the Formula 1 for the 2007, 2008 and 2009 season.

 
RTL 5 have reached its best month since its launch in 1995
NETHERLANDS | TV | 01.06.2006| FLASH June 2006

Within the Dutch tv market, RTL 5 has turned the great winner of the current season. The channel became the second broadcaster of the country against the coveted young-adults 20-34 target (only behind RTL4).

 
Flemish Kanaal Twee achieves record season
BELGIUM | TV | 01.06.2006| FLASH June 2006

In North Belgium, Kanaal Twee’s audience is keeping growing and the Flemish commercial station has closed the 2006 tv season with an average share of 11.3% (Persons Responsible for Purchases18-44/ January- May/ 17:00-23:00, source: Audimetrie North). The best result of the channel since its launch.

 
Home improvement programmes flourishing all around Europe
EUROPE | Programming trends | 01.06.2006| FLASH June 2006

House building, interior decoration, home improvement, moving… these kind of programmes started a few years ago, with the very popular “Changing rooms” in the UK and some reality formats around property, like the successful Australian format  “The Block”(couples living in the same apartment block were competing with the renovation of their apartment and making the most money out of it). Today, the trend goes more for docusoaps around decoration in European tv schedules.

 
As the world turns
EUROPE | Programming trends | 01.06.2006| FLASH June 2006

 
The podcast revolution
FRANCE | Radio | 01.06.2006| FLASH June 2006

Podcasting is the distribution of audio or video files, such as radio programs or music videos, over the Internet using for listening on mobile devices and personal computers.

 
“Premium package” for Upper- class brands.
GERMANY | TV | 01.06.2006| FLASH June 2006
N-TV, the German leading News station, reaches efficiently the upper-class population. The “Premium Package” allows associating the advertiser’s quality brands with exclusive upper-class life-style magazines.

 
After the summer break school resumes…
BELGIUM | TV | 01.06.2006| FLASH June 2006

The summer holidays are not yet there but Belgians already think at the new school season. “L’école des mots” (the school of words) is a short programme concept to be broadcasted on weekdays for 4 weeks starting Monday 22 August. 

 
Data sheet
EUROPE | Marketing Surveys | 01.06.2006| FLASH June 2006
Through the vast Marketing resources of our Media, we are able to tap into a wealth of information to create an exclusive choice of international surveys that suit advertisers & advertising agency requirements. This month, special focus on Cheese and TV sets.