TV viewing continues to grow in 2005 despite lack of sport events

Television is in good shape! Despite the multiplication of alternative media and the lack of major sport events in 2005 the viewing time has again increased during the year in most european countries. In 2005, French watched 3 minutes more television than the year before, Germans one minute more and Dutch 3 minutes more for instance.
read more

 

 

| March 2006

 
Formula 1 new season, back on RTL and n-tv
GERMANY | TV | 10.03.06| FLASH March 2006

The upcoming Formula 1 season starts the 12th March until 22nd October 2006. New rules promise to make the race even more spectacular than it used to be.

 
New evenings on RTLII
GERMANY | TV | 10.03.06| FLASH March 2006

From 27th February, Big Brother takes a break untill next Autumn and leaves its time slot to the new Game “5 Gegen 5” from Monday to Friday at 19:30.

 
Access prime Time on VOX is cooking time !
GERMANY | TV | 10.03.06| FLASH March 2006

A new “life-style/cooking” show is arriving on VOX at 19:00: “Das perfekte Dinner”.  The concept is a game where 5 participants have to organise for each other a dinner where everything is allowed to entertain the guests. The show runs every day at 19:00 and at the end of the week, the best dinner coordinator wins 1500 Euros.

 
Co-viewing : two hits with a stroke
GERMANY | TV | 10.03.06| FLASH March 2006

Super RTL, the leading children channel in Germany is an ideal vehicle to benefit from co-viewing. For instance: Super RTL’s advertising blocks aired between 17:00 and 20:00 reached on average 320 000 children 3-13 year old in January 2006.  280 000 Adults 14+ were watching the same blocks.  So campaigns planned in the Super RTL’s cartoon access prime time slot delivers nearly as much adult impacts as children impacts.

 
“M6 Kid” to target children
FRANCE | TV | 10.03.06| FLASH March 2006

M6 is dedicating Wednesdays and weekend mornings to children with a programme branded “M6 Kid”. M6 Kid is a mix of humor, practical advices and a selection of some of the most successful series, games and cartoons, such as Yu-Gi-Ho, Atomic Betty, or classic successes like The Smurfs. Those programmes are reinforced during school holidays.

 
Simpsons at home on W9
FRANCE | TV | 10.03.06| FLASH March 2006

America’s most hilarious family is on W9. The M6’s sibling TV station offers two episodes daily in access prime time (repeated at lunch time). W9 will broadcast all the episodes of this successful, long running series.

 
Say it in music
FRANCE | TV | 10.03.06| FLASH March 2006

M6 group offers a wide range of music shows to target teenagers. The flagship channel M6 offers powerful & selective teen magazines on Saturday mornings with shows like “Hit Machine” or “people magazine” “Fan de” (33% share against 15-24 on average in 2005).

 
Antena 3 overtakes the leadership in Spain
POLAND | Radio | 10.03.06| FLASH March 2006

Antena 3 has been the most watched channel in Spain for 4 last months in a row. Antena 3 took the leadership in November 2005 and kept it since then. For the two first months of 2006, Antena 3 reached a 21.6% share against 21% for Telecinco and 19.1% for TVE1, its main competitors. (source TNS , all individuals 4+, 10:00-26:00). Tele 5 and the regional channels have been the channels most affected by the launch of a new free-to-air tv channel, Cuatro. With a diversified programme grid Antena3 proved to be a constant, powerful and reliable partner for advertising campaigns.

 
Regional advertising opportunities on Antena 3
SPAIN | Radio | 10.03.06| FLASH March 2006

Antena 3 offers advertising opt-outs in 16 Spanish regions (+ a specific version of the channel for Canary Islands). 40 advertising blocks per week are available, in all day parts, allowing to reach regional audience efficiently. Antena 3’s attractive audience profile and audience leadership at national level is reflected at regional level as well.

 
Benelux : faster to reach your target with Moto GP
BELGIUM | TV | 10.03.06| FLASH March 2006

RTL TV stations in Belgium and the Netherlands cover extensively the motorbike races.

 
Big Brother is back !
BELGIUM | TV | 10.03.06| FLASH March 2006

Since Monday 27 February it is again Big Brother time in North Belgium. After a year hiatus Big event TV is back on KanaalTwee with a new house, new presenters and a new promise:  "NO PRIVACY" !

 
RTL Z : the Dutch all-news service
NETHERLANDS | TV | 10.03.06| FLASH March 2006

RTL Z (“Z” stands for “Zaken”, business) is the first Dutch-speaking news and business multimedia media platform that includes TV, Teletext and Internet streaming.  The TV station shares the frequency of RTL 7 on weekdays from 9am to 6pm and broadcasts Dutch feed including news bulletins updated throughout the day, stock exchange analysis and interviews of business people and opinion leaders.

 
As the world turns
EUROPE | Marketing Data | 10.03.06| FLASH March 2006
 
 

 
Let’s Sing!
EUROPE | Programming trends | 10.03.06| FLASH March 2006

Since the launch of Idol in the UK, the success of this talent search format has been developed internationally. The format produced in 32 territories has enjoyed over 110 million viewers around the world and over 1.7 billion votes have been casted by viewers. Currently in its fifth season, “American Idol” continues to attract record audience each week, beating out every other TV show during the same timeslot. It even defeated the prestigious Grammy award ceremony. Idols attracted 28 million US viewers while the Grammy Awards were being watched by 15.1 million people. Ironically, one of the former American Idols winners, Kelly Clarkson, walked away with two of these prestigious Grammy awards.

 
Let's dance !
EUROPE | Programming trends | 10.03.06| FLASH March 2006

Dancing talent show “Strictly come Dancing” continues its road to global success. The BBC format has been sold in 17 countries and proves a rating winner everywhere.

 
BEL RTL consolidates its leadership
BELGIUM | Radio | 10.03.06| FLASH March 2006

According to the latest Belgian radio audience survey (CIM, Vague 9), Bel RTL is the main winner in French-speaking Belgium, increasing its audience share by 1.2% and strengthening its leadership with 22.3% audience share against Adults 12+. The Generalist station Bel RTL is followed by Hits radio Radio Contact (14.4%) and on 4th position the gold music station Nostalgie that is also strongly increasing its audience (11.2% share). All these stations are part of IP NETWORK’s portfolio.

 
THE SALES CORNER
EUROPE | | 10.03.06| FLASH March 2006
Opportunities around the FOOTBALL WORLD CUP
Advance bookings for the upcoming Fifa World Cup 2006 are now open for TV stations in IP NETWORK Portfolio.

World Rally Championship on German TV
RTL in Germany air a World Rally Championship magazine on Saturday or Sunday afternoons after the races.

France - First Premium: reaching upper-class targets efficiently
French radio stations RTL and RTL2 are delivering strong audience against upper-scale AB1 targets.

 

 
Data Sheet
EUROPE | Marketing Surveys | 10.03.06| FLASH March 2006

Through the vast Marketing resources of our Media, we are able to tap into a wealth of information to create an exclusive choice of international surveys to suit advertisers & advertising agencies’ requirements. This month there is a special focus on the Toy sector with the classic toy and the electronic games presentation.